![]() Instead, keep your tone helpful and upbeat. Regardless, there’s no need for a passive-aggressive tone regarding their lack of follow-up that approach isn’t beneficial to you or to them. Other times, they know when they’ve skipped responding to an email from you, or when they’ve decided to ghost you. Sometimes people don’t respond to your emails because they’re busy, they’ve forgotten or they didn’t see it the first time. Focus on showing a different aspect of the product/service you provide, and, most importantly, how it benefits the prospect and solves a pain point. Generally, a follow-up email should be concise and positive in tone. ![]() In fact, many prospects don’t say yes even on the second, third or fourth follow-ups.ĭoes that mean they’re a lost cause? Surprisingly, it doesn’t research indicates that many prospects actually seal the deal after the sixth email in your follow-up chain.ĪDD_THIS_TEXT Follow-Up Email Best Practices Statistics show that persistence pays when it comes to email follow-up. If that first follow-up doesn’t tender a response, don’t give up. It’s long enough to indicate that your prospect has missed responding back to your email, but not so long that you’re completely out of sight, out of mind. Two to three days is actually a good amount of time to wait before making your first follow-up. Remember that old dating rule of thumb – wait three days before calling to ask them out again? Well, while that rule should disappear from the dating scene in favor of quicker follow-up texts, it still applies to business email follow-ups. How Long Should You Wait Before Following Up?
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